The “no one cares” challenge is a hard one for entrepreneurs (at least it is for me) that hits early and often.<\/p>\n\n\n\n
Hey, look at this cool thing I’m building!! *crickets* <\/p>\n\n\n\n
What does it mean? How does it break down?
There are probably a LOT of possibilities including, but not limited to: <\/p>\n\n\n\n
That’s just off the top of my head. I’m sure there are plenty of reasons. <\/p>\n\n\n\n
Early on you might be in stealth mode, building in secret, not sharing, having people sign NDAs because you don’t know any better, etc. Some folks (other founders) tell you about how this is unnecessary, but many of us (at that point) don’t yet understand why not. We saw “The Social Network” movie and have that debacle in the back of our heads forever now. <\/p>\n\n\n\n
I’d like to think it happens because you’re not talking to the right people, the right audience. Sometimes you’re not. Sometimes the right <\/em>audience isn’t in your normal community and you have to find them. (see “product\/market fit”)<\/p>\n\n\n\n Regardless of the reason, it can definitely lead to anxiety over whether or not the idea is actually<\/em> valuable to someone – other than yourself. Then you doubt yourself. Enter Impostor Syndrome and more… yada, yada, yada. <\/p>\n\n\n\n I’m sure there’s more to it. I’m still learning and hopefully always will be. But the “no one cares” thing still sucks. <\/span><\/p>\n\n\n\n I’m sure there’s more to it. I’m still learning and hopefully always will be. But the “no one cares” thing still sucks. <\/p>\n\n\n\n The flip sides: <\/p>\n\n\n\n How do you get past it? Talk to people. Then talk to some more. Don’t talk about your solution. Encourage them to talk about their challenges, dig in. There are plenty of articles and books about this approach. <\/p>\n\n\n\n Find that (sometimes) elusive “target market”.<\/p>\n\n\n\nDon’t Lose Hope<\/h2>\n\n\n\n
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